24 February 2013

pretty madness


I am currently working toward next big event in April, British Craft Trade Fair. BCTF is one of the biggest trade show in Britain established since 1977, where over 500 exhibitors showcasing their ‘Made in Britain’ products to the professional buyers. I am delighted to be a part of this show as a new comer among many established artists and makers, but the pressure is paramount. I’ve experienced BCTF during my degree study and I found it quite daunting. As this is trade only and not really open to the general public, the atmosphere can be tense. What if no one shows any interests and being stood there for three days twiddling my thumb? Such worry popping into my head now and again. 

I wanted to make the range of work wider, but there was too little time to develop, after all I could not manage to extend much since last year. Reviewing prices a number of times. Sorting out my marketing materials and literature, photos to take, more documents to prep, website to complete etc. Planning a display is the hardest one. To make a small cubicle attractive, inviting and professional. To bring the feel to match my work, which hopefully helps finding my niche audience. Yet, I cannot spend huge resources on this and need to consider within my capability. Over the last few weeks, many many sketches and ideas have come and gone. I am still drawing. Only a month to go. Pretty madness is this. 


Only one benefit is that luckily I live very local to the venue. Some are coming a long way. Any last minute hiccups, I may still be able to sort out. (Well, I hope…) And the good news is that an image of my porcelain lilypad has appeared on their invitations and the advertisement in the latest issue of Ceramic Review magazine! I am very flattered. 

Anyway, unless you try it you will never know what may happen next. So fingers crossed for all being good. xm 

4 comments:

  1. Getting this kind of exposure before the event has even started, isn't just good news, its' excellent news!
    A little piece of unwanted advice: make sure you have a stash of brochures/mags at your table and/or place the piece that is featured so that buyers can recognize it immediately. If the PR people have a good feeling about your work, the rest will follow :-) (or so I truly hope!).
    Keep us posted and lots and lots of luck!!

    If there's anything you would like to run by my, don't hesitate to email me.
    Love, Roos

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    1. Thank you so much for your advice, Roos. Yes, I must not forget about my marketing items. I have a large picture of that lilypad in frame, which is going to be hung on the wall to viewer's eye hight, so hopefully will catch them too. LOTS of luck is what I need, indeed! xm

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  2. GOOD LUCK Maki! I'm sure it will go wonderfully for you.
    I'm moving back to the UK next month, I would love to come visit you one day :) x

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    1. Thank you Kathryn. Enjoy the rest of stay. Yes, would be lovely to meet you one day! xm

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